To focus on the UK insurance market to understand current Solvency II Pillar 3 reporting process and challenges, current provider and position the benefits of working with the clients’ solution.
15 day phase 1 campaign with Partner/Senior Consultant.
Very targeted approach focused upon approx. 50 UK Insurance Firms – including Life, GI, P&C, as well as Lloyds Syndicates. Accounts ranged from Tier 1, 2 and 3 to test best fit.
We followed standard G2M process for the campaign messaging, however given this is a very competitive market, we placed particular attention on the competitive positioning, allowing G2M to objection handle around prospects already having a solution in place. Finding the problem and budget owners was also key within Finance, Compliance and Regulatory Reporting.
G2M managed to identify weaknesses in one of the competitive solutions in the market and were able to secure qualified leads at 5 of these accounts, including one of the UK’s largest life and pensions providers. The team qualified out 26 firms and provided detailed insights on the reasons why including brokers who do not submit Pillar 3 returns and users of other systems (internal/external) without issues and drivers for change. A detailed report was submitted with feedback and advice for Phase 2 campaigns in 2018.