Lead Generation – Demo Appointments for Information Management Software Provider within the US Asset Management Market
Remit:
Introduce US based asset management companies to the client’s market data resource tracking system, with a view to booking demonstrations for the client’s US Sales Office.
Service:
As part of an ongoing retainer we allocated 10 Senior Consultant days in a targeted campaign.
Target:
30 middle tier US based asset management companies.
Approach:
G2M researched relevant contacts at these target companies. The client’s software will typically have stakeholders across different departments within the organisation, each with their own challenges and drivers. So a number of contacts were found and called across each company.
Results:
G2M identified the right buyers, successfully positioned the solution and were able to hand over a very impressive 8 demo requests to the client. In addition warm interest was found at 4 companies, which G2M continues to nurture to the demo phase.