Introduce US based asset management companies to the client’s market data resource tracking system, with a view to booking demonstrations for the client’s US Sales Office.
As part of an ongoing retainer we allocated 10 Senior Consultant days in a targeted campaign.
30 middle tier US based asset management companies.
G2M researched relevant contacts at these target companies. The client’s software will typically have stakeholders across different departments within the organisation, each with their own challenges and drivers. So a number of contacts were found and called across each company.
G2M identified the right buyers, successfully positioned the solution and were able to hand over a very impressive 8 demo requests to the client. In addition warm interest was found at 4 companies, which G2M continues to nurture to the demo phase.