The client offers a number of software products to address information resource management and budgeting. These software solutions are well established in some sectors as the market leader. The remit for G2M was to test and prove the market in other sectors. Where opportunities are found, G2M were required to arrange exploratory meetings or demonstrations with client’s sales team. G2M have been working with this client for over a year, moving onto a new market sector every couple of months.
G2M Senior Consultant, with strategic guidance from G2M Partner.
Any market sector, both within Europe and US, who perform significant research. Within each sector a selection of about 60 organisations.
G2M started by completing a campaign plan defining challenges and drivers addressed, USPs, competitors etc. A new document is created for each market sector as we gained an understanding of the specifics of each market. G2M attempted to have an exploratory conversation with the relevant decision makers at each company. Where appropriate following necessary qualification, meetings are arranged. When required, a G2M partner also attends these initial meetings to gain further market insight. G2M have also represented the client at trade shows. Applying the insight gained, the G2M partner works provides input into the client’s marketing strategy.
At the end of each sector campaign, G2M provide TAM analysis of this market sector. G2M generated a number of significant opportunities for this client in new market sectors.