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Analysis

The technology and software solutions market is increasingly competitive, in order to ensure success, you need to make sure you understand the target market, industry drivers and the competition. G2M has the technology and sector specialists to provide this analysis, in a bespoke fixed price deliverable.

Our specialist consultants work with you to understand the key success factors for your analysis project. These could include competitor product summary and functionality, existing market offerings and USP’s, competitor strengths and weaknesses, marketing strategies being deployed by competitors, prospective customers in the region, local market requirements, industry trends and developments, market opportunities and risks…

Our specialists will conduct research which includes both structured data which will be collected from accounts, prospect and customers where possible. Content analysis from unstructured data will be collected from the press, websites, consumer reviews / reports, blogs, tweets, LinkedIn and other social media. The unstructured data will be codified for analysis and comparison. All data sources and resultant data classification and original data is made available for further analysis / scrutiny.

CASE STUDIES

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“We engaged the G2M Meeting Generation service, our experience was a positive one. Paul and his team took great care to understand our business and their efforts to enhance our sales pipeline was much valued."
Adrian Morris, Managing Director, MX Consulting
“Paul and his team at G2M provide a very friendly approachable service. It can often be difficult to furnish all the skills you need internally, G2M complement our internal resources very well on a number of Sales and Marketing activities, the collaboration is great and they work as if they were part of the same team.”
Giles Lamb, Head of Marketing, Torstone Technology
“G2M offered expert analysis of our marketing function and were able to quickly add value to existing and planned processes. G2M possess a rare combination of specific market knowledge coupled with financial systems experience that we were unable to find elsewhere. We look forward to continuing our relationship with Paul and his team”
Tom Wheatley, Director, Watson Wheatley
“G2M understand the regularly changing pressures and targets facing today’s schools. They also understand how IT can be used to support schools in meeting these pressures. We trust G2M to introduce our services and solutions to Headteachers and Business Managers in a professional and supportive way.”
Nick Langley, Managing Director, 123ICT
“G2M are a safe pair of hands. We needed a partner who had the specific education sector knowledge to be able to pick up and run a campaign with a tight deadline. We were confident that G2M would represent the USPs of our MIS support services in a compelling way. Communication between G2M and our business development team was excellent, we had full visibility of all calls made and the situation at each of the schools. Within a few days, G2M had handed over a fantastic list of qualified opportunities.”
Hilary Lloyd, Head of Sales and Marketing, ScoMIS
“G2M has proven time and again to be a trustworthy, innovative and very knowledgeable partner. The unique combination of deep understanding of the financial industry and products with the excellent sales and marketing expertise allowed G2M to help us create solutions providing great value to our customers and allowing us to compete successfully on the market”
PLAMEN NEYKOV, DIRECTOR, CLOUDRISK
“G2M has helped us fill the gap in our marketing department to push forward with campaigns that we wouldn’t have had the resources to carry out in-house. They are very professional and work diligently within the guidelines that we set. We are very pleased with the results as every campaign we have tasked them with they have achieved their target and have been a real asset in creating leads and driving through new sales.”
DI POSPISIL, SALES & MARKETING, THEWEALTHWORKS
"Over the last year we have used G2M to test and prove new markets for our information management software. The beauty of G2M’s approach is that they are self-starters, getting on with it without distracting TRG from core sales activity. G2M can take credit for lighting the touch paper with a number of significant new opportunities for TRG. If your business is looking to grow, then G2M can definitely support you on this journey.”
Leigh Walters, Chief Revenue Officer, TRG
G2M