Whether you are a start-up or a mature vendor that needs a fresh independent point of view, we will drive out a strategy which gives you the tools and messaging to optimise the positioning of your product and improve win ratio’s and sales.
This specialist service is delivered by senior partners with extensive experience, clear focus and new ideas. Using methods such as facilitated workshops and discussion groups, we aim to drive out the answers to key questions:
Understanding your Value Proposition: What is it you are selling? What are the core values of your business and the people who run it? What pain points does your product solve for your customer, what are the 5 key benefits of your product, what are the unique selling points (USP’s),
i.e. what is it that you and your organisation does better than the market? How can it be leveraged? Who are you competitors and how do you compare? Why do you win/lose deals?
How are you engaging with your target market: Objective reviews of your current materials, positioning, collateral, case studies.