Finance & Risk Software

Sub Ledger & Accounting Engines, Liquidity Risk, Interest Rate Risk, Market Risk, Regulatory Reporting, Credit Risk / Basel / BCBS 239

Regulatory & Compliance Solutions

IFRS 17, Solvency II, IFRS 9, LDTI, Revenue Management ASC606 & IFRS 15, Lease Accounting ASC842, IFRS 16, Fraud & AML

Front & Back Office Systems

Repo and Securities Finance, Treasury & Asset and Liability Management, Post Trade Settlements, SIPP Admin & Cash Management

About G2M Solutions

What We Do

At G2M Solutions we offer a specialist “White Label” outsource sales service for software and tech firms, who are targeting new sales in the Financial Services markets in the UK and US. 

Operating as an extension of your team to execute new business sales campaigns with expert new business hunters and lead generation specialists. We accelerate the “go-to-market” of your software product, using templates, best practice sales process and unique local market insights and networks to deliver new logo sales in the Banking, Insurance, Wealth Management, Asset Management and Hedge Fund markets. 

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Grow Revenue

Why Sales As A Service

Access To Specilaist Networks And Knowledge

Our G2M Experts typically have over 25 years of experience in Financial Services, leveraging a deep network combined with a highly professional, tried and tested, systematic approach to deliver successful sales.

Improve Win Rates And Accelerate Time To Market

G2M experts will leverage a best practice approach, harvested from years of sales experience and new business success in complex Financial Services solutions. Templates and know-how will improve win rates and accelerate the "go-to-market" process.

Highly Focused, Self-starting, Effective & Motivated

The G2M way is about a focused, systematic and intentional approach. This is what we do, we are 100% focused on executed successful sales campaigns. Building the universe of target accounts and buyer personas from the ground up. Do the work on the Ideal Client Profile (ICP) and the Total Addressable Market (TAM) and execute systematically.

No Ramp Up Period - Effectively Ready To Go Day 1

G2M experts will bring knowledge and templates into the project, designed to download what we need from the client to be successful. Our experience of delivering Sales as a Service for 10 years+ means that this is a well oiled machine for revenue growth and we are ready to execute on day one!

No Expensive Employee or Recruitment Costs

Hiring a permanent new sales lead is expensive and can often be a mismatch of culture, expertise and expectations – it’s a big risk for any organisation. Sales as a Service, offers a low risk, monthly fee with no hidden costs and a success based revenue share agreement to ensure mutual alignment of goals.

Sales As A Service

Retained access to a “White Labelled“ Senior Sales Expert, with 25+ years Financial Service market experience & global networks. Working as an extension of your Sales & Market team to execute “From Lead to Close”. G2M Experts will orchestrate the sales process throughout.

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Early Stage Business Development

Working closely with the Sales Lead. Our Lead Generation Specialists will work to help research, target, approach, engage with key buyer personas and understand their challenges and qualify interest for the solution in the target accounts.

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G2M Deal Doctor

The #G2MDealDoctor program, gives you access to the secret sauce! We will bring expert independent advice and knowledge with best practice templates and processes. Helping solve problems in the sales process, upskill the sales team and improve their win rates.

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Specialist service to drive new business sales

A simple monthly retainer agreement, with no hidden costs plus a success-based revenue share model to ensure mutual alignment of goals.
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our values

A partnership for Win / Win business growth

Authentic, Open and Transparent

Commitment to being a trusted partner and to operate with full transparency, not only with the clients’ best interests in mind but in the manner the client wishes to be seen in the market.

Long Term Relationships and Trust

Leveraging our existing networks and building new connections and trust to support the go to market requirements of our clients. Sustainably and with the long term in mind

Professionalism, Credibility and Integrity

Representing our clients as an extension of their team with complete professionalism and integrity

Looking to grow your software business in the UK or the US?

We provide access to Financial Markets knowledge and Technology Sales and Marketing experts in a service proposition to give software companies everything they need to drive new business sales

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where we work

UK & US Financial Markets

We are Financial Services experts with many years of experience in delivering successful sales campaigns across Banking, Insurance, Asset & Wealth Management in the UK and the US.   Knowledge, experience and understanding of the markets is critical, using the right terminology and recognising cultural queues makes a huge difference when approaching a different market from overseas.  Our local expertise and networks will accelerate your sales campaigns and ensure success fast! 

G2M Solutions Ltd has been in business since 2013, delivering new business success for our global software clients.

testimonials

What People Say About Us

Our customers rely on G2M to help them growth their business and deliver success in sales and marketing

“Paul and his team at G2M provide a very friendly approachable service. It can often be difficult to furnish all the skills you need internally, G2M complement our internal resources very well on a number of Sales and Marketing activities, the collaboration is great and they work as if they were part of the same team.”
GILES LAMB
GILES LAMB
HEAD OF MARKETING, TORSTONE TECHNOLOGY
“We have worked with G2M over a number of years and across many projects. The insight they have into the FinTech sales process is extremely valuable and their knowledge has produced many great results for Watson Wheatley. We would certainly recommend talking with Paul and his team before your competitors do!"
TOM WHEATLEY
TOM WHEATLEY
DIRECTOR, WATSON WHEATLEY
“G2M has proven time and again to be a trustworthy, innovative and very knowledgeable partner. The unique combination of deep understanding of the financial industry and products with the excellent sales and marketing expertise allowed G2M to help us create solutions providing great value to our customers and allowing us to compete successfully on the market”
PLAMEN NEYKOV
PLAMEN NEYKOV
DIRECTOR, CLOUDRISK
“Paul's assistance has shown that G2M is a very trustworthy and knowledgeable partner. This combination of excellent understanding of the financial industry and creative sales and marketing expertise has provided a great boost to the success of Photon Software in taking our hub to the market..”
ADAM HILL
ADAM HILL
CEO, Photon Software
"Over the last year we have used G2M to test and prove new markets for our information management software. The beauty of G2M’s approach is that they are self-starters, getting on with it without distracting TRG from core sales activity. G2M can take credit for lighting the touch paper with a number of significant new opportunities for TRG. If your business is looking to grow, then G2M can definitely support you on this journey.”
LEIGH WALTERS
LEIGH WALTERS
CHIEF REVENUE OFFICER, TRG
G2M operate seamlessly as an integral part of our business development team. Since partnering with them in 2022 we have grown our pipeline significantly and closed a number of landmark deals in new markets. G2M possess a rare combination of skills. Broad domain expertise, deep sector experience and an unparalleled ability to perform at every stage of the sales lifecycle. Supremely professional, highly motivated, they create opportunities, manage relationships, and close deals. What more could we want?
NIGEL LEE
NIGEL LEE
CEO, MORS SOFTWARE