What exactly does good look like when considering an approach to the UK financial markets?  As an International software business with a successful record in your local market, there is a temptation to think it will be easy to replicate this in the UK. There are so many factors to consider in launching a SaaS product into a new market especially one the size of the UK.  International Software businesses looking to sell into the UK financial markets is one of G2M Solutions most popular use cases. Over the past 12 years we have worked with firms from South Africa, Turkey, Finland, Netherlands, United Status, Switzerland, France, Ireland, Bulgaria… all looking to take an existing solution with typically a strong reputation and use case in their local market / region and seek to increase their Total Addressable Market (TAM) in one of the biggest global banking, insurance, wealth and asset management markets in the UK.  

Whilst you could consider similarities between international markets and the UK, there can be quite some differences too.  The UK market is typically very mature in how it buys software, the size of the Financial Markets business here means that there are many local providers serving the need, culturally the UK buyer responds better to some nationalities than others, the requirement may be different due to local regulations or market norms/expectations etc. etc. 

One approach is to invest in a an office presence and hire local staff (sales, sales management, pre-sales, lead generation), which will very quickly incur fixed costs in the hundreds of thousands of pounds.   

The G2M approach is to augment your existing international resources with UK in-country staff.  Leveraging expert local G2M resources for fractional sales, lead generation and sales leadership working in lock step with pre-sales, product and marketing from the customer can be hugely productive and very cost effective.

G2M have many years of experience in the UK financial markets and are vital in helping our customers fast track their understanding of the target market and participants, based on their Ideal Client Profile (ICP), deal with the cultural nuances and challenges, understand the typical buying process and the competitive landscape.  G2M will then use a combination of network leverage and the execution of a systematic campaign to take the proposition out to market.  2024 was another successful year for our international customers, having that local face and presence to their international business making all the difference.