At G2M we continue to grow our list of mainland European software clients who are looking for an effective way to have a sales presence in the UK and to have a trusted partner with the experience and knowledge of the UK financial markets. 

The UK Financial Markets are despite the turbulence of the past 5 years are still one of the largest outside of the US.  The UK Banking market has close to 400 deposit taking banks and a burgeoning fintech/neo banking market (which we have seen some considerable success in with our existing clients).

The UK Insurance market is considerable, with major players such as Aon, Prudential, WTW and Aviva dominating in size at least.  The UK also hosts the Lloyds of London market which boasts 77 syndicates, 50+ Insurance Businesses and over 375 Brokers. The UK asset management business is the biggest outside of the US, with over 1,000 firms based here.

This quarter we celebrated new clients and campaign launches with Netherlands based LeadingMile and CloudRisk Both of whom are “Scale-ups” looking to leverage the flexibility of the “Sales as a Service” model as well as the G2M network and systematic GTM approach.